Merc Rises As Mercedes

The world’s largest tyre manufacture and the world’s first and favourite automotive brand have decided to take their long-standing relationship a few revolutions further. That’s right; Bridgestone and Mercedes Benz are embarking on an exciting new collaborative voyage to bring you a safer, smoother and sleeker driving experience.

The Mercedes Finds its Match

Mercedes has always been traditionally inclined to incorporate high levels of comfort into its designs. Known for pushing the envelope when it comes to introducing innovative safety designs, Mercedes has always aimed for a high standard of automotive experience in its designs. As such, it has been an uphill task for it to add run-flat tyres to its cars without compromising on ride comfort.

In its bid to develop extended mobility tyres without sacrificing comfort, Mercedes found the perfect partner in Bridgestone. With its extensive research into this area, Bridgestone has been a pioneer in the run-flat tyre segment.

After an exciting association spanning several decades, the giants of the automotive industry are now planning to take their efforts one step further. Now Mercedes, hand-in-glove with the global tyre giant Bridgestone, is all set to provide its customers with the benefits of ingeniously customised tyres.

The GLA Gets Some New Shoes

Mercedes’ latest offering in the compact SUV segment, the GLA , as well as the C-Class will now feature  a pair of brand new Original Equipment fitments courtesy Bridgestone. Boasting improved safety and performance, these tyres from Bridgestone are valuable additions to the efficient and super trendy Merc editions. The GLA has been allotted the spanking new Dueler HP from Bridgestone.

Custom manufactured for the toughest and most challenging road conditions, the Dueler HP is a class on its own and offers outstanding performance, besides being highly durable and known for its reliability. Bridgestone is all set to produce the tyre in three sizes for 17, 18 and 19-inch rims for the GLA.

And So Does The C-Class

The C-Class on the other hand gets a sweeter deal with three different tyres. The Turanza T001 and LM32 tyres have been chosen for a total of six Turanza SKUs for the C-Class. Though production of the Turanza is planned only for the 16 and 17 inch rims, owners of the new C-Class have reasons to cheer: the Bridgestone Potenza S001, the legendary tyre from Bridgestone with ‘super-slant’ grooves is available for the 18 inch rims.

First introduced in 2013 with the Mercedes S-Class, the Potenza is a super-sports tyre with incredible cornering ability and super-stable traction. In addition to that the Blizzak-LM32, an advanced offering from Bridgestone, is also a part of the factory fitment package. All in all, seven sizes will be produced for the C-Class, alone.

In their new venture together Mercedes and Bridgestone have set their sights on creating the perfect balance between machine and road as they plan yet another enthralling combination of metal and rubber. Known for offering unprecedented levels of precision and control every time they come up with a new tyre, Bridgestone is sure to outdo itself in fixing up Mercedes with the perfect pair of skids.

By Azzam Sheikh

This article has been contributed by Azzam Sheikh, a motor enthusiast and tyre consultant at Tyre-shopper.